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Stop building battlecards from stale screenshots.

Every insight has a headline, evidence summary, urgency, confidence score across 4 dimensions, cited sources, and a recommended action.

IndustryLens rebuilds every battlecard from 30+ live sources each week — so your team walks into a call with current pricing and messaging, not a doc someone last touched in Q3.

See Pricing
A
Artisan · Battlecard
Updated 14 Apr · 12 changes
LIVE
01 · Win / Loss
They win on AI personalisation
You win on deliverability + DACH
02 · Pricing
NEW TIER
Starter €49
Pro €149
+ 6 more sections
MessagingCustomerAdsProductSocialTrends

What's inside every battlecard

8 live sections, rebuilt weekly from 30+ sources. Every section ships with change tracking, confidence scoring, and a recommended action.

01
Live data
Rebuilt weekly from 30+ sources
02
Diff tracking
Changes since last briefing flagged
03
Confidence score
4 dimensions · written rationale
04
Recommended action
Per-section, role-filtered
A
Artisan · Battlecard
Updated 14 Apr 2026 · 8 sections · 12 changes this week
LIVE
01 · Win / Loss Themes
Based on 24 customer conversations
THEY WIN WHEN
Buyer prioritises AI personalisation over deliverability controls
YOU WIN WHEN
Deliverability, sender reputation, or DACH compliance raised
02 · Pricing & Packaging
CHANGED · NEW TIER
Starter NEW
€49/mo
Professional
€149/mo
Enterprise
Custom
03 · Messaging & Positioning
HERO UPDATED · 8 APR
BEFORE
“The AI sales platform”
NOW
“Replace your SDR team with AI”
04 · Customer Intelligence
G2 · 187 reviews · 4.1 / 5
+ POSITIVE
AI email quality (68)
− FRICTION
Deliverability (34)
− FRICTION
Support response (22)
05 · Advertising Activity · Last 30d
Google
78%
LinkedIn
14%
Meta
8%
06 · Product Strategy
12 MarShipped: Multi-account AI agent
28 MarShipped: Slack integration
Q2Roadmap: Custom model training
07 · Social & Content
LinkedIn followers
41.2k +3.8%
Post cadence
4/wk ↑ 2x
Top post reactions
8.4k
08 · Trend Intelligence
AI-first positioning — 4 of 7 tracked competitors shifted hero messaging within 6 weeks
ML engineer hiring spike — 5 of 7 competitors posting roles · capacity-build signal for late-2026
Changes captured this week
12 changes across 6 sections · Auto-flagged in Monday briefing
PRICINGNew €49 Starter tier added12 Apr
MESSAGINGHomepage H1 rewritten — AI-first framing8 Apr
PRODUCTSlack integration shipped28 Mar
SOCIALPosting frequency doubled (2 → 4/wk)Last 7d
Win/Loss Themes
Pricing
Messaging & Positioning
Customer Intelligence
Advertising
Product Strategy
Social & Content
Trend Intelligence

Questions battlecards answer every Monday.

The questions you'd ask about a competitor before a call — with verified, sourced answers that don't change based on who's asking.

5 questions answered this week

How are battlecards updated?

A
Artisan · Week 16

IndustryLens monitors 30+ sources continuously and rebuilds each battlecard section every week from fresh data. You never manually update a battlecard — Monday briefings include the latest changes with a diff of what moved since last week.

Evidence breakdown
Update frequencyWeekly
Sources per battlecard30+
Change detection lag< 24 hours
↗ View last rebuild log

Every change. Every diff. Timestamped.

We don't just tell you what's happening — we show the exact change and the checks that verified it.

THE CLAIM
Artisan quietly cut entry pricing — new Starter tier at €49/month visible on their pricing page
88confidence score
VERIFIED BY5 checks · all passed
Pricing page archived
Wayback Machine snapshot confirmed
Live URL crawled
Confirmed today via direct crawl
Tier details extracted
€49/mo, 1 user, 500 credits
Multi-cache agreement
3 separate caches consistent
Cross-source confirmation
Reflected in ad copy and G2 reviews
Source: Artisan pricing page · Archived 14 Apr 2026

Battlecards that update themselves. Every week.

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